EB-2 NIW USCIS Appeal Review – Consumption Scientist – Consumer Behavior and Consumption JUL152021_02B5203

Date of Decision: July 15, 2021
Service Center: Texas Service Center
Form Type: Form I-140
Case Type: EB-2 National Interest Waiver (NIW)
Field of Expertise: Consumer Behavior and Consumption

Petitioner Information

Profession: Consumption Scientist
Field: Consumer Behavior and Consumption
Nationality: Not Specified

Summary of Decision

Initial Decision: Denied
Appeal Outcome: Dismissed

Evidentiary Criteria Analysis

Criteria Met:

Professional Memberships:

The petitioner demonstrated membership in relevant professional associations, confirming his standing in the field of consumer behavior and consumption.

Criteria Not Met:

Substantial Merit and National Importance:

The petitioner did not provide sufficient evidence to show that his proposed endeavor had national importance. While his work on Brazilian consumer behavior was recognized, the documentation did not clearly demonstrate the broader impact of his work on the U.S. economy or policy.

Well-Positioned to Advance the Proposed Endeavor:

The petitioner did not provide adequate evidence to show he was well-positioned to advance his proposed endeavor. The submitted documents did not convincingly demonstrate his capacity to significantly influence or advance the field of consumer behavior and consumption.

Key Points from the Decision

Proposed Endeavor:

The petitioner proposed to provide consultancy services to the North American corporate world by helping companies seeking to enter the Brazilian and other Latin American markets. He aimed to assist companies with consulting works focusing on those willing to begin export processes or to open branches in Brazil, and assist companies already active in Brazil that are not satisfied with their results.

Substantial Merit and National Importance:

The petitioner’s endeavor was recognized for its substantial merit due to its potential to address business development and economic growth related to consumer behavior. However, the documentation did not show that his work had broader implications that would significantly impact the U.S. economy at a national level.

On balance, it would be beneficial to the United States to waive the requirements of the Labor Certification process:

The petitioner argued that his work would contribute to the U.S. economy by enhancing business development and consumer understanding. However, he did not provide sufficient evidence to support the claim that his contributions would justify waiving the labor certification process, especially given the existing process to address such needs through labor certification.

Supporting Evidence

The petitioner submitted his curriculum vitae, academic credentials, and letters of support. These documents demonstrated his involvement in the field of consumer behavior and consumption. However, the evidence did not sufficiently show that his contributions would have a substantial positive impact on the U.S. economy or create significant job opportunities.

Inconsistencies in Proposed Endeavor

The petitioner’s assertions about his influence and impact were not fully supported by the evidence provided. The documentation did not clearly show that his work had been widely adopted or recognized to the extent necessary to meet the national importance requirement.

Supporting Documentation

Letters of Intent: Not applicable.
Business Plan: Not provided or summarized in the decision.
Advisory Letter: Provided but not sufficiently detailed to support the claim of national importance.
Any Other Supporting Documentation: Included letters from colleagues and professionals, which praised his work but did not adequately demonstrate his significant impact in the field.

Conclusion

The appeal was dismissed. The petitioner did not meet the criteria for demonstrating that his proposed endeavor had national importance or that waiving the labor certification requirement would benefit the United States. The evidence provided was insufficient to support his claims of substantial impact and national importance.

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Emmanuel Uwakwe
Emmanuel Uwakwe

I studied Electrical and Electronics Engineering and have a huge passion for tech related stuff :)

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